Fowler, Jenny Li
Summary: "Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to...
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Publisher / Publication Date: Kogan Page Limited 2024
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Place a hold to request this item.Currie, Stephen
Summary: Discusses issues regarding the right to privacy and the impact of the internet, including information on identity theft, cyberbullying, secret data collection, hacking, and security breaches.
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Publisher / Publication Date: ReferencePoint Press 2014
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1 available in Juvenile Nonfiction, Call number: J 004.67 CURMcNeal, Stephanie
Summary: Given unprecedented access to three major influencers--Caitlin Covington of Southern Curls and Pearls, runner Mirna Valerio and OG "mommy blogger" Shannon Bird--a millennial journalist shows how they build their empires, struggle with the haters, fight for creative control, parent in public, and try to look good while doing it.
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Publisher / Publication Date: Portfolio/Penguin, an imprint of Penguin Random House LLC 2023
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1 available in Adult Non-fiction, Call number: 302.23 MCNHund, Emily
Summary: "Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information,...
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Publisher / Publication Date: Princeton University Press 2023
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1 available in Adult Non-fiction, Call number: 658.872 HUNShraya, Vivek
Summary: "Everyone talks about falling in love, but falling in friendship can be just as captivating. When Neela Devaki's song is covered by internet-famous artist Rukmini, the two musicians meet and a transformative friendship begins. But as Rukmini's star rises and Neela's stagnates, jealousy and self-doubt creep in. With a single tweet, their friendship implodes, one career is destroyed, and the two...
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Publisher / Publication Date: ECW Press 2020
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1 available in Adult Fiction, Call number: FIC SHRMezrich, Ben
Summary: From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn't want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time--Elon Musk--and the company that represents our culture's dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the...
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Publisher / Publication Date: Grand Central Publishing 2023
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1 available in Adult Non-fiction, Call number: 658.872 MEZVaynerchuk, Gary.
Summary: Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
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Publisher / Publication Date: Harper Business 2011
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1 available in Adult Non-fiction, Call number: 658.812 VAYSales, Nancy Jo
Summary: Explores the changes in the way teenage girls are growing up in America, discussing the new norms, from extreme behaviors to lack of basic communication skills.
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Publisher / Publication Date: Alfred A. Knopf 2016
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1 available in Adult Non-fiction, Call number: 302 SALQualman, Erik
Summary: "A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than...
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Publisher / Publication Date: Wiley 2009